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Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420 Exercise 4
Discuss a questionable marketing strategy.
During Hurricane Sandy, American Apparel sent an email to customers with this subject line:
The email encouraged people to take advantage of the sale if they were "bored during the storm" and to enter the coupon code "SANDYSALE" at checkout on the website.
Some people found the email offensive. In small groups, discuss your view: is this a clever marketing approach, insensitive, unethical, or something else
During Hurricane Sandy, American Apparel sent an email to customers with this subject line:
The email encouraged people to take advantage of the sale if they were "bored during the storm" and to enter the coupon code "SANDYSALE" at checkout on the website.
Some people found the email offensive. In small groups, discuss your view: is this a clever marketing approach, insensitive, unethical, or something else
Explanation
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Promotional strategy of Company AA inclu...
Business Communication 9th Edition by Amy Newman
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