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Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420Business Communication 9th Edition by Amy Newman
Edition 9ISBN: 978-1305081420 Exercise 30
Analyze Facebook's video message. When Facebook went public, the company produced a video, which is typical, but the approach was not. Most initial public offering (IPO) videos include far more data, whereas Facebook's video focused more on emotional appeal. Watch the video at www.youtube.com/watch v=TyF2UAaMe_E, and identify examples of emotional appeals, logical arguments, and credibility.13
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Business Communication 9th Edition by Amy Newman
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