Multiple Choice
A soup company found its canned nacho cheese sauce was too hot for Americans in the East and not hot enough for those in the West and the Southwest.As a result,the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Honor, a market researcher for a packaged
Q13: Which of the following is NOT an
Q17: A(n)_ is a distinct image that captures
Q20: Explain how a firm benefits from customers
Q22: Which of the following most accurately describes
Q34: BMW allows customers to design their own
Q53: When many men in the baby boomer
Q55: Customer relationship management (CRM) programs can systematically
Q63: Mass marketers such as Walmart often ignore
Q115: You work for a travel agency.Business has