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Easy Spirit Uses Ads Featuring a Country Music Singer with the Hope

Question 149

Multiple Choice

Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________.


A) steward
B) status symbol
C) heuristic
D) reference group
E) microculture

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