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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    ________ Should Be Market Oriented and Defined in Terms of ________
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________ Should Be Market Oriented and Defined in Terms of ________

Question 107

Question 107

Essay

________ should be market oriented and defined in terms of ________.
Strategic plans; company needs
Annual plans; product needs
Long-range plans; company needs
Mission statements; customer needs
Objectives; customer needs

Correct Answer:

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Mission st...

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