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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    When Dealing with a ________, Managers Must Decide Whether to Invest
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When Dealing with a ________, Managers Must Decide Whether to Invest

Question 54

Question 54

Short Answer

When dealing with a ________, managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.
star
dog
question mark
cash cow
cat

Correct Answer:

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