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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    In the BCG Matrix, Income from ________ Can Be Used
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In the BCG Matrix, Income from ________ Can Be Used

Question 122

Question 122

Short Answer

In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.
dogs
SBUs
cash cows
sales revenue
overseas operations

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