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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    ________ Entails Reducing the Business Portfolio by Eliminating Products That
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________ Entails Reducing the Business Portfolio by Eliminating Products That

Question 46

Question 46

Short Answer

________ entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy.
Market segmentation
BCG
Product line extension
Downsizing
Market redesign

Correct Answer:

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