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    Strategic Market Management
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    Exam 9: Building and Managing Brand Equity
  5. Question
    Organizations Can Increase Their Likelihood of Brand Awareness by Extending
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Organizations Can Increase Their Likelihood of Brand Awareness by Extending

Question 14

Question 14

True/False

Organizations can increase their likelihood of brand awareness by extending their presence outside the conventional media channels and using methods such as promotions, publicity and sampling.

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