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  3. Study Set
    Strategic Market Management
  4. Exam
    Exam 9: Building and Managing Brand Equity
  5. Question
    Brand Identity Serves to Drive and Guide Strategic Initiatives Throughout
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Brand Identity Serves to Drive and Guide Strategic Initiatives Throughout

Question 8

Question 8

True/False

Brand identity serves to drive and guide strategic initiatives throughout organizations, drive the communication program and support the expression of the organization's values and culture.

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