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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Which Type of Research Would Be Best Suited for Identifying
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Which Type of Research Would Be Best Suited for Identifying

Question 89

Question 89

Multiple Choice

Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and why they have this preference?


A) causal
B) exploratory
C) secondary
D) descriptive
E) experimental

Correct Answer:

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