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Jacob Engineering Group Views and Organizes Its Marketing Activities from the Viewpoint

Question 74

Multiple Choice

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well- defined group of buyers.What does Jacob Engineering Group practice?


A) customer- value marketing
B) innovative marketing
C) sense- of- mission marketing
D) societal marketing
E) consumer- oriented marketing

Correct Answer:

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