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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    The Marketing Manager of Charlie's Car Parts Uses a Customer
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The Marketing Manager of Charlie's Car Parts Uses a Customer

Question 104

Question 104

True/False

The marketing manager of Charlie's Car Parts uses a customer database to e- mail promotional information to customers.The demographic information in the database provides the manager with all the data he needs regarding his customers' buying preferences.

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