The Explosion of the BP Oil Rig and Subsequent Oil

Multiple Choice

The explosion of the BP oil rig and subsequent oil spill in the Gulf of Mexico was one of the worst disasters affecting the U.S.in this century.There was a tremendous loss of sea life.Commercial fishermen and other businesses suffered from the loss of trade.After the massive disaster and tragedy,Tony Hayward,then CEO of BP,offended many people when he was quoted in several newspapers as saying,"I would like my life back." Sadly,BP did not solicit this promotion.Marketers refer to this type of message as _____________,an unpaid form of promotion.

A) publicity
B) advertising
C) viral marketing
D) propaganda