Question 1

When you place an order with Pioneer Steak Company, the steaks are vacuum wrapped, flash frozen, and shipped in an insulated cooler with enough dry ice to keep them cold until arrival. Which function of packaging does this represent?

Accepted Answer

A)  attracting buyer attention 
B)  better serving customer needs 
C)  improving design or function 
D)  protecting the product

Question 2

In the product life cycle, profits begin to decline in the growth stage, while sales decline during which stage?

Accepted Answer

A)  introduction 
B)  decline 
C)  maturity 
D)  growth

Question 3

During which phase of the product development process can marketers experiment with advertising, pricing, and packaging in different geographic areas?

Accepted Answer

A)  screening 
B)  product development and testing 
C)  commercialization 
D)  product development

Question 4

What is the final step in the new product development process?

Accepted Answer

A)  product analysis 
B)  commercialization 
C)  development and testing 
D)  prototyping

Question 5

Unilever is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presents its ideas to a group of potential customers in order to obtain their feedback. Which phase of product development does this represent?

Accepted Answer

A)  idea generation 
B)  product analysis 
C)  commercialization 
D)  product development and testing

Question 6

If Texas Instruments hires an accounting firm to compute the company's taxes, what is the accounting firm providing?

Accepted Answer

A)  a good 
B)  a service 
C)  a good and a service 
D)  neither a good nor a service

Exam 13: Developing and Managing Products