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    Exam 3: Strategic Market Planning
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    A(n) ________ Is the Market Segment a Firm Selects Because
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A(n) ________ Is the Market Segment a Firm Selects Because

Question 135

Question 135

Multiple Choice

A(n) ________ is the market segment a firm selects because management believes the firm's offerings are most suited to winning those customers.


A) target market
B) business portfolio
C) SBU
D) SWOT
E) marketing control

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