Multiple Choice
Customer Relationship Management is best defined as:
A) A system used to manage and nurture a firm's interactions with its current and potential customers.
B) A system used to track a customer's past purchases.
C) A system used to connect a firm's suppliers with a firm's customers.
D) A system used to advertise current items on sale to customers.
Correct Answer:
Verified
Correct Answer:
Verified
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