Your Company Has Asked You to Launch a New Product

Multiple Choice

Your company has asked you to launch a new product campaign at a trade show. You have found that there are established competitors with many advantages, making it difficult to break into the market. However, you recommend displacing these competitors' business by

A) establishing an inefficient supply chain.
B) offering promotions and price breaks, intensive selling, and other tactics.
C) using competitors' brand identification.
D) increasing costs of production.
E) introducing the product at a higher price.