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    Advertising and IMC Study Set 2
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    Exam 8: Strategic Planning
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    What Is the Most Important Part of the Marketing Plan
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What Is the Most Important Part of the Marketing Plan

Question 32

Question 32

Multiple Choice

What is the most important part of the marketing plan for marcom managers?


A) business objectives
B) perceptual mapping
C) brand strategy
D) insight mining
E) situation analysis

Correct Answer:

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