Research by Petty, Cacioppo, and Goldman (1981) Found That When

Multiple Choice

Research by Petty, Cacioppo, and Goldman (1981) found that when students are not involved in an issue, their opinions are influenced more by the __________ than by the __________.

A) quality of the arguments; credibility of the speaker
B) credibility of the speaker; quality of the arguments
C) quality of the arguments; surface characteristics of the message
D) content of the message; expertise of the speaker