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    Marketing Management Study Set 11
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    Exam 4: Targeting
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    When It Comes to Market Sizing, Things Tend to Be
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When It Comes to Market Sizing, Things Tend to Be

Question 59

Question 59

Multiple Choice

When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C sellers.


A) easier
B) more difficult
C) more expensive
D) riskier

Correct Answer:

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