Which of the Following Statements About Perceptual Benefits Conveyed by a Product's

Multiple Choice

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

A) Packaging and labeling convey a brand's positioning and build brand equity.
B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
C) The legal requirements for the conveyance of information are an important component of perceptual benefits.
D) Changes in packaging and labeling can update or uphold a brand's image in consumers' minds.
E) The color, shape, and graphics of a package or label can help distinguish one brand from another.