Although Data Mining Has Been Shown to Be Extremely Beneficial

Multiple Choice

Although data mining has been shown to be extremely beneficial is conducted properly, that are limitations of data-mining technology. Which of the following was not one of the limitations listed by the authors?

A) Data mining does not effectively separate customers into major segments.
B) Data mining analyzes only data collected from existing customers.
C) Databases used in the mining process are often hotel-brand specific.
D) Data mining may not segment travelers by psychographic traits.
E) Data mining does not provide information about consumers' thought processes.