Multiple Choice
A manufacturing company realises that its components and products could be made more cheaply in a range of countries; the products need to be carefully tailored to suite customers in a range of countries. What international strategy should it adopt?
A) Multidomestic
B) Simple export
C) Global
D) Complex export
Correct Answer:
Verified
Correct Answer:
Verified
Q29: What three factors must be considered when
Q30: International strategy depends ultimately on the external
Q31: Under which of Yip's categories of drivers
Q32: Which of the following is not categorised
Q33: Which are the main types of reason
Q35: Which international strategy involves activities that are
Q36: Which market entry mode has an advantage
Q37: Which three components underly Yip's market driver
Q38: Which of the following organisations facilitate internationalisation?
Q39: Having assessed a country using PESTEL and