In Order to Build the Brand Equity of Their Private

Multiple Choice

In order to build the brand equity of their private label merchandise, a retailer needs to:

A) develop unfavorable associations for a competitor's private labels
B) partner with manufacturers to reduce distribution costs.
C) limit the amount of private label merchandise to make it more collectable
D) create a high level of brand awareness
E) lower the prices to give the new merchandise a chance against the competition