The Chair Trade Is an Independent Furniture Store That Specializes

Essay

The Chair Trade is an independent furniture store that specializes in selling Amish- style furniture and household items.Until the first of the year,its overall sales revenue was slowly increasing.Since the first of the year,sales of small items increased while its sales of furniture decreased leading to declining sales revenue.Should the owner of the store rely on marketing intelligence to understand the change in consumer buying behavior? Why or why not?