Multiple Choice
Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople:
A) Category management specialists
B) Data mining marketers
C) Marketing representatives
D) Customer loyalty partners
E) Preferred providers
Correct Answer:

Verified
Correct Answer:
Verified
Q67: Which of the following is the BEST
Q68: CRM has facilitated the shift from one-to-one
Q69: Which of the following represents a continuum
Q70: Which of the following statements about the
Q71: Many retailers employ a restocking system where
Q73: The question of what business a firm
Q74: What is customer relationship management?
Q75: Preferred supplier status represents<br>A) Attainment of market
Q76: Maintaining customer loyalty is one outcome of
Q77: Market-driven companies do a better job of