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Alexandra, the Sales Manager for a Regional Hotel Chain, Knows

Question 72

Multiple Choice

Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople:


A) Category management specialists
B) Data mining marketers
C) Marketing representatives
D) Customer loyalty partners
E) Preferred providers

Correct Answer:

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