Solved

Public Relations Researcher Walter K

Question 3

Multiple Choice

Public relations researcher Walter K. Lindenmann found in a recent survey that corporate public relations departments typically spend what percentage of a campaign budget on the evaluation stage?


A) more than 90 percent
B) between 50 and 75 percent
C) between 20 and 40 percent
D) between 18 and 25 percent
E) less than 3 percent

Correct Answer:

verifed

Verified

Related Questions

Q1: The "one and a half" rule is

Q2: If your organization's message appears twice in

Q4: Making before-and-after comparisons is difficult because<br>A) the

Q5: A forward-looking form of evaluation which uses

Q6: In evaluating communications programs entered in PRSA

Q7: In evaluative research, the term for an

Q8: The method of evaluation that includes informal

Q9: Which of the following IS NOT one

Q10: A backward-looking form of evaluation which focuses

Q11: Which of the following methods of evaluative