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    Consumer Behavior Study Set 1
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    Exam 2: Motivation, Ability, and Opportunity
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    Jenny Skips Breakfast to Attend an Important Meeting and Is
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Jenny Skips Breakfast to Attend an Important Meeting and Is

Question 1

Question 1

Multiple Choice

Jenny skips breakfast to attend an important meeting and is extremely hungry well ahead of lunch time. One of her goals at lunch is to eat a big and delicious meal. This is an example of a(n) _____.


A) appraised goal
B) abstract goal
C) concrete goal
D) hedonic goal
E) affective goal

Correct Answer:

verifed

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