Dirk Watson, Chairman of the Board of Global Electronics, Inc

Multiple Choice

Dirk Watson, Chairman of the Board of Global Electronics, Inc., called the CEO, "Bob, I have reviewed the draft strategic plan. I believe that it effectively answers several broad questions about how Global will meet its objectives. However, one question does not fit, and I would like you to revise the strategic plan to remove it. Specifically, the strategic plan is not where we want to address

A) 'Where will we be active?'"
B) 'How will we get there?'"
C) 'How will we win in the market?'"
D) 'How will we upgrade our accounting system next year?'"
E) 'How will we obtain financial returns?'"