Company X Allocated a Large Budget for Web-Based Communication to Promote

Multiple Choice

Company X allocated a large budget for web-based communication to promote its products. To determine the effectiveness of these communications, it should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on.

A) gross rating points
B) web-tracking software
C) Google AdWords
D) social media analytics
E) Internet media