Marketing Channels and Supply Chains Comprise Various Buying Entities That

Multiple Choice

Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is

A) collaboration creates transactional relationships.
B) the most powerful member of the supply chain always wins.
C) each party wants something from the others.
D) the participants must create the best possible EDI system.
E) retail floor salespeople need emotional support from management.