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    Principles of Marketing Study Set 8
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    Exam 11: Integrated Marketing Communications and Traditional Media Marketing
  5. Question
    _____ Involves Paying a Fee to Have Your Name Associated
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_____ Involves Paying a Fee to Have Your Name Associated

Question 58

Question 58

Multiple Choice

_____ involves paying a fee to have your name associated with a venue or event.


A) Cause-marketing
B) Sponsorship
C) Damage control
D) Donorship
E) Product placement

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