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  3. Study Set
    Strategic Management
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    Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
  5. Question
    The Next Step After Segmenting Markets So a Firm Can
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The Next Step After Segmenting Markets So a Firm Can

Question 69

Question 69

True/False

The next step after segmenting markets so a firm can target particular customer groups is to find out what customer groups want and expect.

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