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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    A Medium's Ability to Reach a Precisely Defined Market Is
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A Medium's Ability to Reach a Precisely Defined Market Is

Question 61

Question 61

Multiple Choice

A medium's ability to reach a precisely defined market is its:


A) audience selectivity
B) market singularity
C) geographic selectivity
D) noise filtering ability
E) life span

Correct Answer:

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