Multiple Choice
Harley-Davidson hires researchers to ride motorcycles and attend various events so they can learn more about the way enthusiasts talk about their products, to identify opinion leaders, and ultimately to have good ideas as to product modifications or new items such as Harley-Davidson branded clothing and other accessories for motorcycles. This approach is best described as ____.
A) idiographic
B) ethnographic
C) anthropological
D) existential
Correct Answer:
Verified
Correct Answer:
Verified
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