Christine and Donna Work for a Manufacturer of Frozen Pastries

Multiple Choice

Christine and Donna work for a manufacturer of frozen pastries and are deciding how to delete a line of frozen waffles. Christine favors focusing on a core market and intensifying advertising directed at that market to try to have a temporary jump in profits. Donna, however, believes the marketing strategy should be unchanged and the product should decline without attempting to give the line new life. Christine favors a(n) ____, while Donna favors a(n) _____.

A) rollout; immediate drop
B) phase-out; immediate drop
C) rollout; phase-out
D) immediate drop; phase-out
E) phase-out; rollout