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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
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    _____ Is Any Form of Impersonal (One Way)paid Communication in Which
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_____ Is Any Form of Impersonal (One Way)paid Communication in Which

Question 59

Question 59

Multiple Choice

_____ is any form of impersonal (one way) paid communication in which the sponsor or company is identified.


A) Advertising
B) Publicity
C) Promotion
D) Public relations
E) Nonpaid communication

Correct Answer:

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