Multiple Choice
The brand manager of a popular household cleaning product has proposed a uniform promotional strategy across Canada. Which fact would you use to persuade this manager to consider a separate strategy for French-Canadians?
A) French-Canadians are now more interested in materialism and nationalism.
B) French-Canadians are becoming more like other Canadians.
C) French-Canadians are more responsive to messages about home and church.
D) French-Canadians are unique in lifestyle, attitudes, and product usage.
E) French-Canadians only comprise 23 percent of Canadian households.
Correct Answer:
Verified
Correct Answer:
Verified
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