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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    According to the Major Segmentation Variables for Consumer Markets, Which
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According to the Major Segmentation Variables for Consumer Markets, Which

Question 91

Question 91

Multiple Choice

According to the major segmentation variables for consumer markets, which of the following would be the appropriate segment category to target young, marrieds?


A) lifestyle
B) generation
C) family life cycle
D) family size
E) age

Correct Answer:

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