Solved

Eddie Bauer, an Upscale Sportswear Retailer, Has Used a ________

Question 147

Multiple Choice

Eddie Bauer, an upscale sportswear retailer, has used a ________ approach such as PRIZM to better locate stores and serve customers.

A) diffusing
B) discretionary
C) customer cloning
D) guerillas against gorillas
E) customizing

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