Lillian Is an Account Executive at a Public Relations Agency

Multiple Choice

Lillian is an account executive at a public relations agency. When her client asks her to pitch a new story to the media, Lillian asks questions to help determine _____________. She knows stories that have more timeliness, proximity, conflict and controversy, human interest, and relevance will make her job pitching the media easier.

A) Monetary value
B) Catchiness
C) Newsworthiness
D) Sizzle