Multiple Choice
A study was conducted on online buyers to determine purchasing differences among buyer segments such as males and females. The research began with a series of focus groups followed by in-depth interviews. Finally, an online survey was conducted of several thousand online buyers. This research project would be classified as:
A) qualitative.
B) quantitative.
C) Socratic.
D) pluralistic.
E) exploratory.
Correct Answer:
Verified
Correct Answer:
Verified
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