Multiple Choice
A digital video recorder manufacturer was interested in improving the functionality of its product for consumers in Canada. In order to do this the company hired a research company who decided to monitor various blogs for mentions of the current product. After examining 100 conversations, categories of interest involved ease of use, amount of storage, and filing capabilities. What type of research did the company engage in?
A) Online research
B) Social media research
C) Online focus groups
D) Digital media research
E) Mechanical observation research
Correct Answer:
Verified
Correct Answer:
Verified
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