Multiple Choice
Which of the following statements is FALSE regarding personality?
A) Personality is unique to an individual.
B) Personality can be conceptualized as a combination of specific traits or characteristics.
C) It is best to measure personality at one point in time.
D) Personality traits are relatively stable and interact with situations to influence behavior.
E) Specific behaviors can very across time, so simply knowing that a consumer possesses a specific personality trait does not allow one to predict the exact type of product a person may buy.
Correct Answer:
Verified
Correct Answer:
Verified
Q18: PRIZM is a consumer classification system that
Q19: "Baby Boomers" are those consumers who were
Q20: Understanding consumers is very important for marketers.
Q21: All of the following are criticisms of
Q22: Demographics refers to the way consumer lifestyles
Q24: Which perspective believes consumers agree on the
Q26: Jean is very careful with her money
Q27: Bob plays videogames all the time. He's
Q28: Hierarchical approaches to personality assume that some
Q68: Explain why lifestyles are important to the