Diffusion Research Company Specializes in Conducting Market Research for Various

Multiple Choice

Diffusion Research Company specializes in conducting market research for various firms. When it receives a new research proposal, its management first estimates the cost of conducting the research and delivering the final research report. The management attempts to then reduce the costs through efficient operations. In this scenario, Diffusion Research Company has a _____ objective.

A) profit-oriented pricing
B) cash maximization pricing
C) status quo pricing
D) sales-oriented pricing