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British Gas Bowed to Political and Consumer Pressure and Announced

Question 9

Multiple Choice

British Gas bowed to political and consumer pressure and announced in early 2009 that it was to cut its gas bills by 10 per cent after a succession of rapid price increases. Hence the company failed to assess the _____ response to prices.


A) buyer's emotional
B) seller's emotional
C) buyer's rational
D) buyer's whimsical

Correct Answer:

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