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Gorton's Sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton

Question 361

Multiple Choice

Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of

A) family branding.
B) shared naming.
C) individual branding.
D) brand extension.
E) single branding.

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