Multiple Choice
A firm is producing luxury desk sets-letter openers, pencil cups, etc. They are beautifully made, and they are made of rare and expensive materials. When the firm is developing its Place strategies in the marketing mix, what kind of distribution intensity would the firm select for these products?
A) Intensive
B) Selective
C) Premium
D) Exclusive
Correct Answer:
Verified
Correct Answer:
Verified
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