________ Use Reasons to Persuade Consumers Whereas ________ Build an Image

Multiple Choice

________ use reasons to persuade consumers whereas ________ build an image for a brand and touch consumers' emotions.

A) Hard-sell approaches; soft-sell approaches
B) Soft-sell approaches; hard-sell approaches
C) Benefit position approaches; usage approaches
D) Category approaches; competitors' approaches
E) Usage approaches; benefit approaches